Price First Taxis Ltd

Privacy Notice

1.Who We Are

The Data Controller of your personal data is Price First Taxis Ltd (“we”, “us”, or ”our”). We can be contacted at bookings@pricefirsttaxis.com , Price First Taxis, 145 Reddenhill Road, Torquay, United Kingdom, TQ1 3NT

The Policy applies to you if you use our services (“our services”), and if you contact us or we contact you about our services. It also applies to visitors to our websites (“our Websites”):






We are committed to protecting your privacy. We will only use the information that we collect about you lawfully and in accordance with current data protection law.

The Company does not provide transportation services, and the Company is not a transportation carrier. It is up to the third party transportation provider, driver or vehicle operator to offer transportation services, which may be scheduled through use of our service. The Company offers information and a method to obtain such third party transportation services, but does not and does not intend to provide transportation services or act in any way as a transportation carrier, and has no responsibility or liability for any transportation services provided by such third parties.

2.Collecting your Personal Data

The type of information we will collect about you includes (but is not limited to):

  • Your first and last name
  • Age
  • Pickup address
  • Dropoff address
  • Phone number
  • Email address
  • Your journey history
  • Other travel arrangements
  • Payment information such as bank details, direct debit, debit or credit card details that you provide us with
  • Your activity on our website when you browse the site, aswell as communicating with our customer service chat
  • P address along with approximate location information
  • Device information you are using
  • Information about how you use our services
  • Your communications with us
  • Information you give to us when entering customer surveys
  • Possible medical conditions

All information collected on yourself is collected from you and you alone.

Information we collect on yourselves without consent is our onsite CCTV

3.How we collect your personal data

We collect personal data through the following methods:

  • When you call the main contact number,
  • Speak to an agent on email
  • Speak to an agent on our website chat
  • Speak to an agent through a social media messenger app.
  • Upon registering onto our app, including placing a booking

If you contact us through our website, email, phone calls and our mobile app, we may keep a record of your correspondence.

We do record all incoming and outgoing calls made to 01803 322 322 for monitoring and training purposes only.

4.Where we store your personal data

The data in which we collect is either securely stored onsite, or on third party servers. The data may be stored outside of the EEA (European Economic Area). It may also be processed by staff outside of the EEA who either work for us, or for are one of our contractors/suppliers. When submitting your data to us, you agree this transfer, storing or processing. We do take all steps reasonably necessary to ensure that your data is treated securely and in accordance with our privacy policy

If we have supplied you with a password, or you have set a password, which will enable you access to confidential information and restricted services. We ask you not to share the password with anyone.

The era we are in means that it is not all information is guaranteed to be secure. As we take this very seriously we have policies and procedures in place to do our best to restrict information being leaked or accessed, meaning we cannot guarantee the 100% security of your data. Any transmission of data from our site or our app is at your own risk

5.What we do with your personal data

Price First Taxis Ltd is committed to the lawful, fair and transparent use of personal data. For every use of your personal data we have described so far, we process your personal data on the grounds in the legitimate interests of yourself .

If you have any questions about the grounds under which we process your personal data, or would like to find out more about the approach we take to determine that these grounds apply, please contact our Data Protection Officer, information can be found at the end of this policy.

6.Visitors to our Websites

We may use technology to track the patterns of behaviour of visitors to our Websites. This can include using a “cookie” which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings.


We record on site with visual and audio at our premises (145 Reddenhill Road, TQ1 3NT), for the sole purpose of safety for our staff, and for our customers.
This is also stored and encrypted on third party servers.

Some of the third party vehicles that we may send to yourself may have CCTV in operation and will be clearly stated on or within the vehicle.

8.Your Rights

Access The right to be provided with a copy of your personal data
Rectification The right to require us to correct any mistakes in your personal data
To be forgotten In certain situations, the right to require us to delete your personal data
Restriction of processing In certain situations, the right to require us to restrict processing of your personal data e.g. if you contest the accuracy of the data
Data portability In certain situations, the right to ask us to transfer any  personal data you provided to us to another organisation
To object The right to object at any time to your personal data being processed for direct marketing and in certain other situations to our continued processing of your personal data e.g. where processing is carried out for the purpose of our legitimate interests
Not to be subject to automated individual decision-making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please email, write or telephone you can find the information under “How To Contact Us”

9.How To Complain

We hope that we can resolve any query or concern you may raise about our use of your personal data.  If you want to complain about how we have used your personal data, please email or write to us – see below: ‘How to contact us’. However, if we are not able to resolve your complaint to your satisfaction, you can complain to the UK’s supervisory authority, the Information Commissioner’s Office (ICO). Further information about how to make a complaint to the ICO can be found on the ICO website www.ico.org.uk.

The EU General Data Protection Regulation also gives you the right to lodge a complaint with the supervisory authority in the European Union state where you work, normally live or where any alleged infringement of data protection laws occurred. 

10.How To Contact Us

Please contact us by email, post or telephone if you have any questions about this privacy policy or the information we hold about you.

Our contact details are shown below:

Our contact details

Price First Taxis Ltd

145 Reddenhill Road,




Phone01803 322 322

11. Cookies on our website

For information on the cookies we use, please visit https://pricefirsttaxis.co.uk/about-our-cookies/

12. Future changes to our privacy policy

All our future changes with regards to our privacy policy will be updated on this page, along with the date stamp at the top of the page.

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