Terms & Conditions

Customer Terms and Conditions

Price First Taxis Ltd

10 Market Street, Torquay, TQ1 3AQ, United Kingdom

Email: Chris@pricefirsttaxis.com

These Terms and Conditions apply to all bookings made with Price First Taxis Ltd by telephone, in person at our office, website, mobile application, third-party booking platform or any other system operated or used by the Company.

By booking a journey with Price First Taxis Ltd you agree to these Terms and Conditions.

These terms explain how our service operates and help ensure a fair and safe experience for passengers, drivers and staff.

These Terms are organised into sections covering bookings, fares, passenger conduct, operational procedures and legal responsibilities to help passengers understand how the service operates.

1. About Our Service

Price First Taxis Ltd operates a booking and dispatch service which connects passengers with licensed taxi and private hire drivers.

Journeys may be carried out by independent, self-employed licensed drivers who receive bookings through the Company’s dispatch systems.

Drivers may operate under the trading names Price First Taxis and Raven Taxis, both of which are operated by Price First Taxis Ltd as part of the same dispatch and booking network.

All drivers undertaking bookings are licensed by the relevant local authority and are responsible for complying with all licensing regulations and laws applicable to their licence.

Price First Taxis Ltd acts as the booking agent and dispatch provider and does not directly provide transportation services.

1A. Shared Dispatch Network (Price First Taxis and Raven Taxis)

Price First Taxis Ltd operates a shared dispatch network which includes vehicles operating under the trading names Price First Taxis and Raven Taxis.

Where a booking is made under a specific trading name, the Company will make reasonable efforts to allocate the booking to a driver operating under that trading name. However, this cannot be guaranteed and bookings may be allocated to any suitable licensed vehicle within the Company’s network.

This may occur for operational reasons including, but not limited to:

·       ensuring bookings are fulfilled on time

·       driver availability

·       vehicle type requirements

·       traffic conditions or driver proximity

·       overall service efficiency

Customers may request that a booking is fulfilled only by a specific trading name. The Company will make reasonable efforts to honour such requests; however, this may affect availability and journey times, and the Company reserves the right to decline or adjust the booking where necessary.

Vehicles operating under different trading names may be licensed under different licensing regimes, including private hire and hackney carriage licensing, and may therefore operate under different fare structures as permitted by law.

By making a booking with the Company, the customer accepts that a vehicle operating under either trading name may be dispatched to undertake the journey unless otherwise agreed.

2. How Bookings Are Made

Bookings may be made through any of the following:

·       telephone bookings with our office

·       bookings made directly in person at the Company office

·       the Price First Taxis mobile application

·       the Company website

·       partner booking platforms

·       third-party booking aggregators

·       integrations with other licensed operator dispatch systems

Passengers must ensure that all booking information is accurate, including:

·       pickup address

·       destination

·       pickup time

·       number of passengers

·       vehicle requirements

·       luggage requirements (including the number, size and type of items)

Providing incorrect booking information may result in delays, additional charges or inability to complete the journey.

Passengers must ensure that any luggage is accurately declared at the time of booking. Failure to do so may result in the vehicle being unable to accommodate the booking or additional charges being applied.

2A. Customer Responsibilities

Passengers are responsible for ensuring that:

·       all booking information provided to the Company is accurate

·       they are ready to travel at the agreed pickup time

·       they are present at the pickup location and contactable where possible

·       the number of passengers does not exceed the legal capacity of the vehicle

·       luggage is suitable for safe transportation

·       their behaviour does not place the driver, passengers or vehicle at risk

·       all passengers comply with applicable safety requirements, including the use of seatbelts where required by law

Passengers must comply with all reasonable instructions provided by the driver where those instructions relate to safety, legal requirements or the safe operation of the vehicle.

Failure to comply with these responsibilities may result in refusal of service, termination of the journey, additional charges or refusal of future bookings.

Drivers may refuse to undertake or continue any journey where they reasonably believe it would be unsafe to do so.

3. Vehicle Allocation

Bookings are allocated through the Company’s dispatch systems.

The Company will attempt to provide a suitable vehicle for each booking but cannot guarantee a specific vehicle type unless it has been confirmed as part of the booking.

Vehicle allocation may depend on:

·       driver availability

·       vehicle type

·       driver proximity

·       traffic conditions

·       operational demand

Multi-Seater Vehicles

Requests for larger vehicles such as multi-seater vehicles remain subject to availability and operational demand.

Multi-seater vehicles may only be available for long-distance journeys and may not always be available for local bookings.

Where available, multi-seater bookings may only be accepted up to six weeks in advance.

4. Fares and Pricing

Journey prices may be determined by:

·       metered fares

·       fixed fares

·       estimated fares provided during booking

Estimated prices are not guaranteed unless confirmed as a fixed fare.

The Company sets its own pricing structure and tariffs. Private hire journey pricing is determined by the Company and is not subject to local authority meter tariffs. Estimated or fixed prices may be provided on request.

Where a Raven Taxis (Hackney Carriage) vehicle is dispatched, the fare may be calculated using the licensed taximeter in accordance with the relevant local authority tariff unless a fixed price has been agreed in advance.

Additional charges may apply including:

·       waiting time

·       additional pickup stops

·       excessive cleaning or damage to vehicles

·       additional passengers or luggage beyond the booked amount

·       special vehicle requests

All fares must be paid in full once the journey is completed unless the journey is booked on an approved account.

Where a larger vehicle is provided by the Company and was not specifically requested, the fare will be based on the appropriate vehicle required for the number of passengers and luggage, unless otherwise agreed.

Dogs and Animals

Dogs may be carried at the driver’s discretion and are subject to an additional charge per booking, not per dog.

This charge does not apply to registered assistance dogs.

Some drivers may hold a lawful medical exemption allowing them to refuse carriage of assistance dogs. The Company and the licensing authority will be aware of any such exemptions.

4A. Fixed Prices

Customers may request a fixed price for a journey.

Where a fixed price is requested and confirmed, the journey price will be fixed at the quoted amount.

Fixed prices are not available for certain types of journeys including:

·       wait and return journeys

·       delivery or courier work

·       collections involving extended waiting time

·       routes affected by significant delays or roadworks

The availability of fixed prices is discretionary and may be declined or withdrawn by the Company or its agents at any time.

5. Payment

Payment may be made by:

·       cash

·       debit or credit card

·       in-app payment systems

·       approved account billing

Where payments are processed through the Company’s systems, the Company may process payment on behalf of the driver responsible for the journey.

In some cases, drivers may process payments using their own payment systems. Where this applies, the transaction is processed directly by the driver responsible for the journey.

Prepayment

The Company may require prepayment for any journey before dispatching a driver.

Prepayment may particularly apply where vehicles must travel to collect passengers outside Torquay or Paignton.

Bookings may not be confirmed until payment has been successfully processed.

A driver may also request payment in advance of the journey where they reasonably consider it necessary.

6. Waiting Time

Drivers will normally wait for a reasonable period after arrival at the pickup location. Waiting time charges will begin once the driver has arrived at the pickup point and the initial 5-minute grace period has elapsed.

Waiting time forms part of the total fare and is calculated in accordance with the applicable tariff. Charges may apply when the vehicle is stationary or delayed, including time spent waiting at the pickup location and during the journey, such as in traffic or at stops.

Waiting time charges may apply where passengers are not ready at the agreed pickup time.

If a passenger cannot be located after reasonable attempts to contact them the booking may be recorded as a no-show. Where contact has been made with the passenger but they are not yet ready, the decision whether the driver continues to wait will be assessed on a case-by-case basis. Factors may include the driver’s existing or upcoming bookings, operational demand, the driver’s confidence that the passenger will arrive within a reasonable time, traffic conditions, safety considerations or other commitments.

A booking may be recorded as a no-show.

7. Cancellations

Passengers should cancel bookings as soon as possible if travel is no longer required.

Where a booking is cancelled within a reasonable period prior to the scheduled pickup time, no charge will normally apply.

If a booking is cancelled after a driver has been dispatched, or within a short period before the scheduled pickup time, a cancellation charge may apply. This charge will reflect the reasonable costs incurred by the Company and the driver, including but not limited to time spent arranging the booking, dispatching the driver, any distance or time already travelled, and the driver’s time committed to the booking, including where the driver has been allocated or reallocated to the booking and was therefore unavailable to accept or complete other work.

Cancellation charges may be applied up to a maximum of 50% of the estimated or agreed fare, depending on the circumstances of the booking.

Different cancellation rules may apply to:

·       airport transfers

·       long distance journeys

·       account bookings

Airport journeys may also be subject to separate Airport Transfer Terms and Conditions.

7A. Cleaning and Soiling

Passengers must behave responsibly in vehicles.

Where a passenger soils or fouls the interior or exterior of a vehicle, including vomiting or contamination requiring professional cleaning, a cleaning charge may apply.

This charge will be £50 or the standard cleaning charge recognised by the relevant local licensing authority, whichever is higher, and may increase where additional cleaning, specialist treatment, or loss of use of the vehicle results in higher reasonable costs.

8. No-Shows

A booking may be recorded as a no-show where:

·       the passenger fails to appear at the pickup location

·       the passenger cannot be contacted

·       the passenger cancels after the driver arrives

Where a booking has been prepaid and a no-show occurs, the customer may forfeit the payment made for that booking.

Refunds may be issued at the discretion of the Company, however driver attendance costs, dispatch costs and administration costs may be deducted.

Airport bookings may follow separate cancellation policies.

9. Passenger Behaviour

Passengers must behave in a respectful and safe manner at all times.

Drivers or the Company may refuse or terminate a journey where passengers:

·       behave aggressively or abusively

·       are excessively intoxicated

·       attempt to damage the vehicle

·       place the driver or others at risk

·       attempt to transport illegal goods

A driver may request payment of the fare in advance before commencing a journey.

Passengers may be charged for any damage or excessive cleaning required.

Drivers may refuse to undertake or continue any journey where they reasonably believe it would be unsafe to do so.

9A. Unsafe Pickup Locations

Drivers may refuse to enter or remain at a pickup location where they reasonably believe their safety may be at risk.

Examples may include, but are not limited to:

·       aggressive individuals

·       unsafe road conditions

·       locations where vehicles cannot safely stop

Passengers may be asked to move to a nearby safe location.

10. Routes Taken

Drivers are expected to take the shortest practical route to the destination. This refers to the route with the least distance, which may not always be the quickest due to factors such as traffic conditions, road speeds, road layouts, or other restrictions.

In some circumstances, a slightly longer route may be used where it is considered more appropriate based on traffic, road speeds, roadworks, safety, or the driver’s local knowledge. Any such route will always be reasonable and chosen in the best interest of completing the journey efficiently.

Passengers are welcome to request a specific route. Please note that if a requested route is significantly longer in either distance or time, this may affect the final fare or mean that any previously quoted estimated price cannot be honoured.

For fixed price journeys, the driver will select the most appropriate route based on real-time conditions. While this may not always be the absolute shortest distance, it will always be a fair and reasonable route for the journey.

10A. Luggage and Personal Items

Passengers are responsible for ensuring that all luggage and personal items are suitable for transport and can be safely accommodated within the vehicle.

This includes, but is not limited to, suitcases, bags, wheelchairs, walking frames, mobility aids, and any other items brought on the journey.

Drivers may refuse to carry items that are excessive in size or quantity, or which cannot be safely loaded, secured, or transported.

Passengers must inform the Company in advance if they are travelling with large items or mobility aids, so that a suitable vehicle can be arranged where possible.

Passengers are responsible for the loading and unloading of their belongings unless assistance is agreed. The Company and its drivers accept no liability for damage to items that are not suitably packed, secured, or declared in advance.

Passengers remain responsible for their belongings at all times. The Company will not be held liable for loss or damage unless caused by proven negligence.

10B. Children and Child Seats

UK law provides certain exemptions for taxis and private hire vehicles in relation to child seats.

Children may travel without a child seat in the rear seat of a licensed vehicle where no suitable child seat is available, provided the child wears a seatbelt where required by law.

Children must not travel in the front seat of a vehicle without an appropriate child seat suitable for their age, height, and weight.

Where a child seat is required, it is the responsibility of the parent or guardian to provide and correctly fit the seat unless otherwise agreed in advance.

Drivers are not responsible for supplying or fitting child seats and may refuse to commence or continue a journey where they believe that a child is not being transported safely or in accordance with legal requirements.

10C. Unaccompanied Minors

The minimum age to travel alone in a vehicle undertaking a booking through the Company is 11 years old.

Children under 11 must travel with a responsible adult unless part of an authorised contracted service, such as but not limited to school transport.

11. Delays

While reasonable efforts are made to arrive on time, delays may occur due to:

·       traffic conditions

·       road closures or diversions

·       accidents or emergency incidents

·       weather conditions

·       vehicle breakdowns or mechanical issues

·       high demand or limited vehicle availability

·       public events or peak periods

·       delays caused by passengers (including late readiness for pickup)

The Company does not guarantee arrival times and accepts no liability for missed appointments, flights or connections.

Where travel advice is provided by an operator and the advice is not followed, the Company accepts no responsibility for resulting delays.

11A. Vehicle Breakdown

In the event of a vehicle breakdown during a journey, the Company will make reasonable efforts to provide a replacement vehicle as soon as possible.

This may include arranging alternative transport through a third-party provider where appropriate.

However, the Company cannot guarantee the availability of an immediate replacement and shall not be liable for any delays caused as a result.

The Company accepts no liability for any indirect or consequential losses, including but not limited to missed appointments, flights, or connections arising from a vehicle breakdown.

12. Lost Property

Passengers are responsible for ensuring that all personal belongings are removed from the vehicle at the end of the journey.

Price First Taxis Ltd and its drivers cannot accept responsibility for items left in vehicles. Drivers may not always become aware that an item has been left in the vehicle.

If property is believed to have been left in a vehicle, passengers should contact the Company as soon as possible with details of the journey.

While the Company will make reasonable efforts to assist in locating lost property, recovery of items cannot be guaranteed.

Where lost property is located, items may be:

·       returned to the Company office for collection

·       returned to the passenger via a further paid journey

·       returned by other agreed arrangements

Drivers may charge a reasonable fee for the return of lost property where additional travel or time is required.

The Company may dispose of perishable items, food, drink or items considered unsafe or unhygienic.

Any illegal items or suspicious property discovered in a vehicle may be reported to the relevant authorities.

The handling, storage and disposal of lost property may also be subject to the Company’s Lost Property Policy, which forms part of the Company’s operational policies and may be available on the Company website or upon request.

13. Complaints

Complaints should be raised with the Company as soon as possible.

The Company may investigate complaints and may involve the driver or licensing authority where necessary.

13A. Claims Relating to Drivers

Drivers remain responsible for the operation of their vehicle and the conduct of the journey.

Claims or disputes relating directly to the driver may need to be addressed with the driver responsible for the journey.

Where legally permitted the Company may provide identifying information relating to the driver involved.

Passengers may also raise complaints with the relevant licensing authority.

14. Third-Party Bookings

Where a booking is made by a third party, including but not limited to hotels, employers, or booking platforms, the contractual relationship may exist between the Company and the organisation making the booking, rather than the passenger.

In such cases, any amendments, cancellations, or queries relating to the booking may require authorisation from the organisation that arranged it.

The Company reserves the right to rely on the instructions provided by the booking party and shall not be held responsible for any inaccuracies in the information supplied by them.

15. Misuse of the Service

The Company reserves the right to refuse or withdraw service at any time where a customer engages in misuse of the service.

This includes, but is not limited to:

·       abusive, threatening, or inappropriate behaviour towards drivers or staff

·       repeated failure to travel or repeated no-shows

·       attempting to avoid or refuse payment

·       misuse of the booking system

·       providing false or misleading booking information

The Company may refuse to carry passengers or terminate a journey where a customer’s behaviour is deemed unsafe, unlawful, or inappropriate.

The Company reserves the right to block or restrict future use of its services, including but not limited to:

·       telephone numbers

·       booking accounts

·       email addresses

·       pickup or drop-off addresses

·       named passengers or individuals associated with a booking

Fraudulent or Malicious Bookings

The Company reserves the right to investigate and refuse bookings which appear to be fraudulent, misleading, abusive, or intentionally disruptive.

This includes, but is not limited to:

·       prank or nuisance calls

·       false pickup or destination details

·       repeated no-show bookings

·       bookings made with no intention to travel

Where such activity occurs, the Company may cancel bookings, block future bookings, and take further action where appropriate, including the recovery of any costs incurred.

16. Liability

Price First Taxis Ltd operates as a booking and dispatch service.

Drivers remain responsible for the operation of their vehicles and the safe transportation of passengers.

Nothing in these terms limits liability where such limitation would be unlawful.

16A. Fare Disputes

Any dispute relating to the fare charged for a journey should be raised with the Company as soon as reasonably possible after the journey has taken place.

Fares may be calculated using:

·       a licensed taximeter

·       a fixed price agreed at the time of booking

·       the Company’s pricing structure applicable at the time of travel

Where a journey has been completed in accordance with the booking details, applicable tariff, and these Terms and Conditions, the fare shall be considered valid and payable.

Customers should contact the Company before initiating any payment dispute or chargeback with their card provider.

Where a chargeback or payment dispute is raised without reasonable grounds, the Company reserves the right to:

·       recover the outstanding fare

·       apply reasonable administration costs

·       suspend or refuse future bookings

Nothing in this section affects any rights a customer may have under applicable consumer law.

16B. Outstanding Payments

Where a passenger fails to pay the fare for a completed journey, whether intentionally or due to a failed or declined payment method, the outstanding fare shall remain payable.

The Company may recover any unpaid fares on behalf of the Company or the driver who completed the journey.

The Company will normally attempt to contact the customer and request settlement of the outstanding fare before any additional charges are applied.

If the outstanding payment is not settled within 24 hours, the Company reserves the right to apply reasonable administration costs associated with recovering the unpaid fare. These administration costs will become payable in addition to the original fare.

Where a passenger fails to pay for a journey, the Company may also:

·       suspend or refuse future bookings

·       block associated telephone numbers, booking accounts or pickup addresses

·       recover the outstanding fare through appropriate means

Settlement of an outstanding balance does not guarantee reinstatement of booking privileges, and the Company reserves the right to continue refusing service where misuse of the service has occurred.

Where a card payment, in-app payment or other electronic payment method fails, is declined or is later reversed, this will be treated as a non-payment and the outstanding fare shall remain payable.

17. Call Recording

Telephone calls may be recorded for:

·       training and quality monitoring

·       service improvement

·       complaint handling and dispute resolution

·       booking verification

·       safety and security of staff and drivers

·       fraud prevention and the prevention or detection of crime

Call recordings may be retained for a reasonable period and may be used where necessary to investigate complaints, disputes or incidents relating to bookings.

SMS Notifications

The Company may send SMS messages relating to bookings, driver arrival notifications, journey tracking links or other service updates.

Customers may opt out of non-essential SMS notifications at any time by replying STOP to the message received.

Please note that opting out of SMS notifications may limit the Company’s ability to provide booking updates, driver arrival alerts or driver tracking information.

Journey Tracking and Technology Services

The Company may provide driver tracking links, vehicle details or other real-time journey information via SMS messages, mobile applications or third-party booking platforms.

These services are provided for convenience only. While the Company will make reasonable efforts to ensure they operate correctly, the availability and accuracy of tracking or notification services cannot be guaranteed at all times due to network coverage, software limitations or technical issues.

18. Operational and Legal Policies

18A. Data Protection

Passenger personal data will be handled in accordance with the Company’s Privacy Policy, which is available on the Company’s website.

18B. Airport Transfers

Airport transfer bookings may be subject to separate Airport Transfer Terms and Conditions. Where applicable, those terms will apply in addition to these Customer Terms and Conditions.

18C. Booking on Behalf of Another Passenger

Where a booking is made on behalf of another passenger, the person or organisation making the booking shall be responsible for the booking and for all associated charges, unless otherwise expressly agreed in writing in advance.

The Company shall be entitled to rely on the booking party as the primary point of contact and payment, regardless of whether the passenger undertaking the journey pays or not.

Where payment is not received from the passenger, the Company reserves the right to recover any outstanding fares from the person or organisation that made the booking.

The Company may require prepayment or impose account restrictions on future bookings where previous bookings remain unpaid.

18D. System Availability

The Company operates various booking and dispatch systems, including mobile applications, GPS tracking, SMS notifications and third-party booking platforms. While the Company makes reasonable efforts to ensure these systems operate correctly, uninterrupted availability cannot be guaranteed.

The Company accepts no liability for delays, booking errors, communication failures or service disruption caused by technical faults, network outages or failures of third-party systems.

18E. Journey Time Estimates

Any journey times, travel advice or arrival estimates provided by the Company are estimates only and may be affected by traffic conditions, roadworks, weather, incidents or other circumstances outside the Company’s control.

The Company accepts no liability for missed appointments, flights, connections, work commitments or other losses resulting from estimated journey times.

18F. Vehicle Licensing Types and Fare Structure

Vehicles undertaking bookings through the Company may operate under different licensing categories.

Private Hire Vehicles (Price First Taxis)

Private hire vehicles operating through Price First Taxis undertake pre-booked journeys arranged through the Company and fares are calculated according to the Company’s pricing structure or any fixed price agreed at the time of booking.

Hackney Carriages (Raven Taxis)

Hackney carriage vehicles operating under Raven Taxis may calculate fares using the tariff set by the relevant licensing authority, including the Torbay Council Hackney Carriage Fare Table where applicable.

Where a hackney carriage operates using the meter, the fare will be calculated in accordance with the legally prescribed tariff.

Where a fixed price has been agreed in advance the meter may not be used.

Vehicles attending bookings may operate under different licensing regimes and may therefore follow different fare calculation methods depending on the vehicle attending the booking.

18G. Vehicle Capacity

Vehicles must not carry more passengers than the maximum number permitted by the vehicle licence and insurance.

Drivers are legally required to refuse travel where the number of passengers exceeds the licensed seating capacity of the vehicle.

Passengers must ensure the correct number of passengers is provided at the time of booking. Where additional passengers are present which exceed the vehicle capacity, the driver may refuse the journey or request that additional transport is arranged.

18H. Access to Pickup Locations

Passengers are responsible for ensuring that the pickup location is accessible by road and suitable for a licensed vehicle to safely stop.

Where a driver cannot access the location safely or legally due to road restrictions, barriers, pedestrian zones, traffic management systems, events, security restrictions or other obstacles, the passenger may be asked to move to a nearby suitable pickup point.

Where the passenger refuses to move to a safe or accessible location the booking may be cancelled or recorded as a no‑show.

18I. Dispatch Allocation

Bookings are allocated through the Company’s dispatch systems based on factors including driver availability, proximity, traffic conditions and operational demand.

Passengers may request a specific driver; however, any such request is subject to availability and is not guaranteed. The allocation of drivers remains at the discretion of the Company.

Dispatch allocation decisions made by the Company or its systems are final.

18J. Force Majeure

The Company shall not be liable for any delay or failure to provide services where such delay or failure results from circumstances beyond the Company’s reasonable control.

This includes, but is not limited to, severe weather conditions, flooding, road closures, accidents, emergency incidents, civil disturbances, strikes, technical failures, telecommunications outages or other unforeseen events.

18L. Passenger Damage to Vehicles

Passengers are responsible for any damage caused to a vehicle during a journey.

Where damage occurs, the driver may seek recovery of the reasonable costs of repair or replacement, including any loss of earnings where the vehicle cannot be used while repairs are carried out.

Price First Taxis Ltd acts as a booking and dispatch service and is not responsible for pursuing claims relating to vehicle damage. Drivers operate independently and hold their own insurance and legal responsibility for their vehicle.

The Company may, however, assist drivers by providing booking information, journey details or other evidence where reasonably required.

18M. Accidents, Insurance and Liability

Drivers operating through the Company are independent licensed drivers and remain responsible for the operation of their vehicle at all times.

Any incidents, road traffic accidents, insurance claims or disputes arising from the operation of a vehicle must be addressed directly with the driver responsible for the journey or their insurer.

Price First Taxis Ltd does not provide transport services and accepts no liability for incidents arising from the driving, operation or condition of vehicles used to undertake bookings.

The Company may assist where appropriate by providing booking records or relevant information to the driver, passengers, insurers or authorities.

18N. CCTV and In‑Vehicle Recording

Some vehicles may operate CCTV or other in‑vehicle recording systems for safety and security purposes.

Where such systems are used they are operated solely by the driver of the vehicle and not by Price First Taxis Ltd.

Drivers are responsible for ensuring that any recording systems comply with applicable laws and licensing requirements.

Price First Taxis Ltd does not control, access or store footage from such systems and accepts no responsibility for their operation.

18O. Additional Stops During Journeys

Passengers may request additional stops during a journey; however additional stops may result in additional charges.

Where a journey has been agreed as a fixed price, the fixed price normally applies only to the original journey requested at the time of booking. Additional stops may result in the fixed price no longer applying and the fare being recalculated in accordance with the applicable tariff or a revised fixed price.

Drivers or the Company may refuse additional stops where doing so would significantly delay the journey or conflict with other bookings.

18P. Promotional Offers and Discount Codes

From time to time the Company may offer promotional fares, discount codes or other promotional offers.

Promotional offers may be withdrawn, amended or restricted at any time without notice.

The Company reserves the right to refuse or cancel promotional discounts where misuse or abuse of promotional offers is suspected.

18Q. Fare Evasion

Where a passenger intentionally leaves a vehicle or otherwise avoids payment of a fare, the Company may record the incident as fare evasion.

The Company reserves the right to recover the unpaid fare on behalf of the driver, apply reasonable administration costs, and restrict or refuse future bookings.

Repeated incidents of fare evasion may result in permanent refusal of service and may be reported to the relevant authorities where appropriate.

18R. App-Based Network Bookings

The Company’s mobile application may provide access to a wider network of licensed taxi and private hire operators, including operators based outside the Company’s primary operating area, including within the United Kingdom, Europe and the United States.

Where a booking is made through the Company’s mobile application outside the Company’s operating area, the booking may be fulfilled by a third-party operator connected through the same dispatch network.

In such circumstances:

·       the booking will be transferred to a third-party operator

·       the price for the journey will be displayed within the application at the time of booking and may differ from the Company’s standard pricing

·       promotional offers or discount codes issued by the Company may not apply

·       relevant booking and passenger information will be shared with the third-party operator for the purpose of fulfilling the booking

Customers will be notified within the application where a booking is fulfilled by a third-party operator and will be provided with relevant details to contact that operator where necessary.

Where a booking is fulfilled by a third-party operator, that operator will be responsible for providing the transportation service and their terms and conditions will apply to the booking.

Price First Taxis Ltd accepts no liability for services provided by third-party operators outside its operating area.

For further information on how personal data is shared and processed, please refer to the Company’s Privacy Policy.

19. Changes to These Terms

The Company may update these Terms from time to time. The latest version will be available on the Company website.

20. Governing Law

These Terms are governed by the laws of England and Wales.